About

Native Montrealer born in the Italo-centric, St-Leonard neighbourhood

Serial Entrepreneur/Experiential Voyageur

  • Co-founded 2 successful marketing companies

  • Partner/CEO of an international marketing research company

Strong penchant for social observation

  • Expertise in socio-cultural analysis & insights (2001-2016)

  • Circa 1998, founded an innovative, non-traditional, youth agency

  • Pioneer in ethnographic research (anthropological slant/observational)

Youth culture is his passion

  • Worked extensively with international sports, entertainment and consumer goods organizations

  • Cirque du Soleil, UFC, Nike, CCM/Reebok, GSP, Budweiser, Stella Artois, BAT, Keurig, Aldo Footwear, IMAX and Sid Lee

  • My visual art is the product of my work experience, inquisitive mind & insatiable appetite for culture

Fun Facts

  • Worked in Pyrotechnics (Boom). Creator of a pyro-musical show for Canada at the Benson & Hedges International Fireworks Festival

  • Musical score included Pink Floyd (Money), the Clash (Rock the Casbah) and Led Zeppelin (No Quarter) at a time when musical displays were exclusively centred on classical music

  • My role model is Sisto, my dad. No contest

  • Quietly honing my skills for 20+ years

“Art is a powerful form of self-expression AND a catalyst for social change.”
— Carlo